Championing the outer echelon of founders —
before the world is ready for them

What's wrong with this person?
They are obsessed with a problem no one can solve, but if they could it would change the world.
Is this the only person to build it?
Their unique career assets lead to an "earned secret" that becomes the go-to-market strategy.
Who are they outside of their company?
Their character is identical in social and professional settings, a proxy for trust in tough times.
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